In today’s world, its hard to feel connected to people and much more with businesses. Long gone are the Mayberry days of getting a haircut at the local one chair barber shop where you get the town gossip while relaxing and reading the paper. Today, we are overwhelmed in our increasingly hectic lives and wrapped into the whirlwind of our phones filled with numerous apps, games, email, texting, and endless possibilities to find yourself consumed before you even realize what has happened. So now when you go to get your haircut, you have music and television going as well as an endless stream of people around you, most of which you will never come in contact with again. Maybe you know your barber, maybe you don’t. You might be at a small business or you might be at a large chain. But either way, you probably don’t really know anything about the company, its values, or what it stands for.
This is the interesting part; just now you thought of a company that you know what they stand for. That’s awesome. Keep that thought.
I recently actively started paying attention to companies and what their core values are and what they stand for and believe in and it has really been a shift in the way I buy and interact with businesses. Being a small business owner myself, I truly believe in the power of a small business. Small businesses can focus on people and make sure that their products and services align with their beliefs. Small businesses are not profit machines run by a CEO or Board of Directors that are concerned with their stock prices.
Why does this matter to me?
I buy Made in the USA and small business first. I am willing to pay more to support businesses I believe in. I recently had a fellow childcare owner say she believes “We vote with our dollars.” This was powerful to me and truly made me evaluate the companies I was voting for with my dollars. I started doing research on some of the businesses I frequented from the grocery store to where I purchased my clothing. I even started looking at the brands that I was loyal to. What I found was many times businesses fall short in the communication department. They will tell you how much you can save, but what about what causes they support, how they serve and support their employees, and their future plans? These things matter. You would find out these things before you begin a new friendship or relationship, so why not when you are choosing to spend your hard earned money?